A collection of projects showcasing my approach to product management, from strategy to execution.
675K+ lookups in 2 months
Identified COVID-driven call center overload, proposed and shipped a self-service order lookup tool that logged 675K+ lookups in 2 months across 300+ locations.
80% customer adoption
Took ownership of a repeatedly delayed flagship product, defended MVP scope against stakeholder pressure, and shipped to 80% adoption, freeing an estimated ~1 FTE of care-team capacity.
~3x faster turnaround
Proposed replacing an offshore dev agency with an in-house team at budget parity, hired 4 direct reports, and completed a 60-day transition that roughly tripled delivery turnaround.
~25% conversion lift
Identified a checkout platform mismatch hurting first-purchase conversion on $3K to $75K orders, led migration to a custom Stripe-integrated flow, achieving an estimated 25% conversion lift.
~70% faster drafting
Built a custom AI workflow that translated Figma designs and requirements into structured, dev-ready story drafts, reducing drafting time ~70% and reclaiming an estimated 6 work-weeks over 7 months.
85% junk leads eliminated
Eliminated ~85% of junk form submissions and freed ~20% of sales outreach time.
60% more appointments
Oversaw integration of a scheduling API into the main acquisition form, lifting qualified bookings an estimated ~60% with 70% self-scheduling.
15% conversion lift
Surfaced conversion friction through GA and Hotjar analysis, drove UX and mobile improvements that lifted appointment conversion 15%, reaching peak rates 2 to 3x the industry average.
Data-driven pivot
Led build and 10% experiment of a self-service diamond design portal, then managed the data-driven pivot to sales enablement.
15% online sales lift
Led cross-functional rollout of buy-online, pick-up-in-store across 300+ retail locations, delivering a 15% lift in online sales and an estimated $1.5M+ in incremental annualized revenue.
200+ hours saved annually
Built Salesforce + ShipStation integration, saving an estimated 200+ hours annually across 800+ fulfillment events.
Spec to shipped product
Built an AI-enhanced career self-discovery app from spec to shipped product using Claude Code.