Fulfillment API Integration

Situation

Eterneva's operations team was manually copying customer and order data between Salesforce (CRM) and ShipStation (shipping platform), spending approximately 15 minutes per order on repetitive data entry. With order volume growing, this wasn't scalable.

Task

Scope and deliver an internal tool that connected these systems—without dedicated backend engineering resources—while ensuring data integrity and handling edge cases like partial shipments and returns.

Action

• Mapped end-to-end data flow across both systems, documenting required fields and transformation logic
• Defined API requirements and wrote technical user stories with edge-case handling
• Partnered with no-code developer to build the integration in Bubble using REST API calls
• Created error handling workflows for API failures and data validation
• Wrote internal documentation and trained ops team on the new workflow

Result

Reduced fulfillment prep time by 15 minutes per order. Across 200+ monthly orders, this saved roughly 50 hours per month, enabling the team to scale volume without additional headcount.