Welcome Kit Checkout Migration

Situation

Eterneva's Welcome Kit checkout lived on Shopify, separate from the rest of the digital product ecosystem built in Bubble. For a grief-sensitive first-purchase step on $3K to $75K orders, the Shopify checkout couldn't capture custom fields needed by the sales team (e.g., loved one's name), had limited payment method options, and required managing a second platform for payments alongside Stripe.

Task

I identified the need to consolidate checkout onto the existing Bubble + Stripe stack. This meant building a custom checkout flow that matched or exceeded the Shopify experience while adding new capabilities.

Action

• Mapped the existing Shopify checkout flow and identified gaps in data capture and payment flexibility
• Defined requirements for the custom checkout including new fields, payment methods, and Stripe Checkout session integration
• Led the Bubble development team through the build, ensuring Stripe API integration handled edge cases (failed payments, session expiry, refunds)
• Designed a more personalized UI/UX that captured additional information the sales team needed
• Coordinated cutover from Shopify, including redirects and customer communication

Result

Achieved an estimated 25% conversion lift on the first-purchase step. Delivered a more personalized, grief-sensitive checkout experience with additional payment methods through Stripe, new data capture fields for the sales team, and consolidation to a single payment platform. Eliminated the need to maintain a separate Shopify store.