Work Experience

A web-based view of my resume, with emphasis on product delivery, technical fluency, and measurable outcomes.

Download Resume (PDF)Contact Me

Summary

Product Manager with 8+ years across digital product, growth, ecommerce, SEO, and analytics in startup, midmarket, and enterprise environments. Shipped 15+ distinct digital products, from self-service platforms and checkout systems to internal tools and API integrations, with a consistent pattern of identifying unaddressed problems and driving them to production.

Key Achievements

  • Conceived and shipped a customer-facing order tracking tool during COVID at Now Optics, logging 675K+ lookups in 2 months across 300+ locations
  • Took ownership of Eterneva's stalled Diamond Journey Tracker, shipped it to 80% customer adoption, freeing an estimated ~1 FTE of care-team capacity
  • Proposed replacing Now Optics' offshore dev agency with an in-house team at budget parity. Hired 4 direct reports and completed a 60-day transition that roughly tripled delivery turnaround
  • Proposed and implemented email/phone validation on Eterneva's lead forms, eliminating ~85% of junk submissions and recovering an estimated 20% of sales-team outreach capacity

Experience

Digital Product Owner

Marriott Vacations Worldwide

Fortune 500 vacation ownership company (NYSE: VAC) with 120+ resorts across 7 brands. W2 contract with Product Owner scope across 3 concurrent backlogs, 5 platforms, and 6+ stakeholder groups.

Remote
June 2025 - January 2026
  • Built a custom AI workflow that translated Figma designs and requirements into structured, dev-ready story drafts, reducing drafting time ~70% and reclaiming an estimated 6 work-weeks over 7 months.
  • Shipped 2 travel insurance programs with dynamic API pricing, points-and-cash options, responsive UX, and WCAG 2.1 AA compliance across web and mobile.
  • Authored 350+ user stories with Gherkin acceptance criteria across 3 brands and 5 platforms, establishing naming conventions and linking standards that reduced grooming rework.

Digital Product Manager

Eterneva

Venture-backed DTC startup (Shark Tank S11, Mark Cuban). Owned full product roadmap, managed a 3-person dev team, and shipped 10+ digital products across a high-value customer journey ($3K to $75K per order).

Remote
August 2023 - May 2025
  • Took ownership of a repeatedly delayed customer tracker, redefined requirements, defended MVP scope against stakeholder pressure, and shipped to 80% adoption, freeing an estimated ~1 FTE of care-team capacity.
  • Identified a checkout platform mismatch hurting first-purchase conversion on $3K to $75K orders, led migration to a custom Stripe-integrated flow, achieving an estimated 25% conversion lift.
  • Reduced junk lead submissions ~85% by implementing automated phone and email validation, recovering an estimated 20% of sales-team outreach capacity.
  • Oversaw integration of a scheduling API that let qualified leads book directly into sales calendars from the main acquisition form, lifting qualified bookings an estimated ~60% with 70% self-scheduling.
  • Managed a 3-person dev team (2 Bubble, 1 Webflow) with daily standups, weekly 1:1s, and Kanban in Asana. Owned the digital product roadmap, synthesizing leadership inputs into a prioritized plan presented to the CEO and full leadership team.

Director of SEO (Contract)

Top Floor Marketing

Digital marketing agency. Built operations systems and SEO strategy that reduced client churn an estimated ~20%, retaining approximately $240K+ in annual contract value.

Remote
November 2021 - August 2023
  • Reduced client churn by ~20% and increased organic traffic an estimated ~15% across the client portfolio through revamped SEO strategy and overhauled department processes.
  • Built ClickUp-based operations systems that cut project turnaround from ~15 to 10 days and reduced onboarding from ~2 weeks to 1 week via automated project and recurring task generation.
  • Created Looker Studio dashboards and GTM workflows improving transparency and client satisfaction.
  • Trained successor who became SEO Manager, ensuring the department could sustain improvements independently.

Ecommerce Product Manager

Now Optics

Optical retailer with 300+ US locations. Owned omnichannel ecommerce roadmap and led Agile delivery across engineering, operations, marketing, and executive stakeholders.

Remote
November 2020 - August 2021
  • Led cross-functional rollout of buy-online, pick-up-in-store across 300+ retail locations, delivering a 15% lift in online sales within 60 days and an estimated $1.5M+ in incremental annualized revenue.
  • Managed migration from WordPress to a headless MERN architecture connected to the company POS, delivering a scalable platform serving 200K to 350K monthly visits across 300+ locations.
  • Delivered a customer-facing account portal for appointments, orders, prescriptions, and communication preferences, reducing call-center reliance for routine inquiries across 300+ locations.

Web Product Manager

Now Optics

First PM role. Proposed and built an in-house team of 5 (developers, designer, QA, SEO) to own web delivery across multiple brand properties for a fast-growing optical retailer.

Remote
April 2019 - November 2020
  • Identified COVID-driven call center overload, proposed and shipped a self-service order lookup tool that logged 675K+ lookups in 2 months across 300+ locations.
  • Proposed replacing an offshore dev agency with an in-house team at budget parity, hired 4 direct reports, and completed a 60-day transition that roughly tripled delivery turnaround.
  • Surfaced conversion friction through GA and Hotjar analysis, then drove UX and mobile improvements that lifted appointment conversion 15%, reaching peak rates 2 to 3x the industry average.

SEO Manager

Now Optics

Scaled SEO operations from ~80 to 300+ locations. Grew organic traffic an estimated 30% in 4 months through on-site optimization and local strategy.

Remote
September 2016 - April 2019
  • Grew organic traffic an estimated 30% in 4 months through on-site optimization and local SEO strategy across 5+ company websites.
  • Scaled local SEO operations from ~80 to 300+ locations, managing digital presence setup for each new location pre-launch.

SEO Specialist

White Shark Media

Digital marketing agency. Built foundational SEO, technical audit, and client management skills across ~80 different accounts.

Managua, Nicaragua
September 2014 - September 2016

    Personal Projects

    Independently shipped products demonstrating AI integration, modern stack fluency, and product thinking.

    Tailor Resume

    AI resume tailoring with job fit scoring and cover letter generation.

    Next.jsOpenAI APIClaude API

    Petal Coach

    AI career self-discovery app based on "What Color Is Your Parachute?" with guided flows and structured product thinking.

    Next.jsVercel AI SDKIndexedDB

    Skills

    Product Management
    Proactive Problem Identification, Roadmap Ownership, Stakeholder Management, Cross-Functional Delivery, Agile/Scrum, PRDs & User Stories, Backlog Management, MVP Scoping, A/B Testing
    Technical
    Jira, Figma, SQL, Google Analytics, Google Tag Manager, PostHog, Hotjar, REST APIs, Stripe Integration, Salesforce, Analytics Instrumentation, Funnel Analysis
    SEO & Growth
    Technical SEO & GEO, Local SEO at Scale, Conversion Optimization, Data-Informed Iteration, Content Strategy
    AI & Development
    AI Workflow Automation, Claude Code, Cursor, AI API Integration, Next.js, Webflow, Rapid Prototyping

    Certifications

    • Google Analytics Certification

      Skillshop · 2025

    Education

    • Bachelor of Science (B.S.) - Information Systems Engineering

      Universidad Centroamericana · Managua, Nicaragua

    Languages

    • English (native-level)
    • Spanish (native)
    • Portuguese (intermediate)